BBS Partners with Places Leisure on VI Awareness Workshops
Posted: Fri, 1 Mar 2024 10:46
We have been working with leading leisure centre operator, Places Leisure, to break down barriers to exercise and sport for blind and partially sighted people, as part of our See Sport Differently (SSD) campaign.
SSD is a Sport England-funded programme, in partnership with RNIB, which aims to tackle the biggest sporting barriers for the two million people in the UK living with sight loss while encouraging blind and partially sighted people to get active.
SSD campaign research has shown that one in two blind and partially sighted people feel that having sight loss stops them from exercising as much as they would like to, with one in three saying there are sports they want to try but have been unable to. The SSD campaign has also revealed that accessibility, confidence, and cost are listed as some of the key sporting barriers for those with sight loss.
Places Leisure - a social enterprise which operates more than 80 leisure centres across the UK - is seeking advice from the BBS team on ways o make their centres more accessible for blind and partially sighted people.
The programme has already seen more than 10 workshops delivered to 111 staff across five leisure centres, where the BBS team educated them about what it's like living with sight loss, as well as thinking about physical and psychological barriers that exist at the leisure centre for those with sight loss.
The session provided advice on communication such as the suitable questions to ask in a front-of-house role, how to act as a guide for someone, and using screen reader-friendly descriptive text for social media images.
Advice was also provided on making physical alterations to the venue, including adopting consistent layouts for equipment, and including tactile markings and contrasting colours.
Frankie Rohan, BBS Workforce Officer, said: "Research shows that blind and partially sighted people are twice as likely to be inactive compared to people with sight loss - and leisure centre operators are ideally places to help change this. Leisure centres are based at the heart of communities - and they are a great place for us to start in terms of helping to break down any perceived barriers for those with sight loss.
The workshops themselves are delivered by people living with sight loss, such as myself, so the sessions provide great insight to leisure centre staff about quick and effective ways that they can make a difference. It has been wonderful working with Places Leisure so far to upskill their workforce and provide examples of best practices for staff to create a welcoming environment and experience in the leisure centres, helping those with sight loss to feel comfortable and confident using their services - and I'd urge other leisure centre operators to get in touch with us."
Rob Clark, Learning and Development Partner at Places Leisure, said: "Creating a place where the whole community can come together to exercise and socialise is really important to us, so we are proud to be working with British Blind Sport to explore ways in which we can increase access to those hard-to-reach communities - one of which is those living with sight loss.
Colleagues across our centres came away from the BBS workshops with a better understanding of how slight modifications to communication and the physical environment can level the playing field for those with sight loss."
Jonny Pickering, Head of Healthy Communities at Places Leisure, said: "We constantly strive to provide the most inclusive service possible for our customers. The See Sport Differently training allows our colleagues to experience first-hand what it's like to access leisure centres, from the perspective of blind and partially sighted people. With this insight, our teams can remove any potential barriers these customers may face, ensuring a first-class service at our venues. We looking forward to continuing our partnership with British Blind Sport and RNIB."
For more information on BBS VI Awareness workshops, please click here.