After a successful 16 year career in marketing, Alaina turned to charity work, feeling she wanted to 'give something back'. For seven years, she set up and managed a £1.3 million community project in Leamington Spa. At that time, it was noted by the National Lottery (now the Big Lottery) grant manager as the most successful project of its type in the UK.
As history was and continues to be one of her passions, she took up a heritage project in 2007. The award-winning project enabled her to develop a number of parallel projects which included volunteer development programmes, archives, educational resources for teachers and the publication of two books, copies of which are held at the Bodleian Library and the National Archives.
Alaina became involved in disability sport as a volunteer advisor to British Blind Sport in 2010 before taking up the mantle of Chief Executive Officer in early 2011. She is passionate about making a visible difference through sport and the charity has grown year on year under her guidance. Outside of her work, Alaina loves spending time with her family, going to the theatre and walking her beloved dog, Stirling!