BBS and RNIB Launch See Sport Differently

BBS and RNIB Launch See Sport Differently

A group photo of visually impaired athletes dressed in their sports gear. Sports include swimming, goalball, judo, cricket and tennis.

Blind and partially sighted people are twice as likely to be inactive than people without sight loss. We want to change this.


We know the positive impact sport can have on people’s lives and that people with sight loss participate and excel in sport and physical activity at all levels. But we also know there’s work to do, as many people with sight loss are unable to access and therefore enjoy sport.


We’re excited to announce the launch of See Sport Differently – our new Sport England initiative designed to break down barriers in sport and increase opportunities for blind and partially sighted people to participate in physical activity. We're working with the Royal National Institute of Blind People (RNIB) and National Governing Bodies including The FA, England Athletics, Swim England, Goalball UK, The LTA, Worcester Warriors and The Change Foundation to raise awareness among the two million people with sight loss in the UK, and across the sports sector, about how more blind and partially sighted people can get involved with sport and feel the benefits. While it is still in its early stages, we’re excited to see how the project develops and the impact it will have on the larger community. Visit our website to learn more about the project or to find out how you can get involved:


Alaina MacGregor, Chief Executive of British Blind Sport, "We are thrilled to be working in partnership with RNIB on the See Sport Differently project. In light of the pandemic, and the impact it has had on everyone’s mental and physical well being, there has never been a more crucial time to support blind and partially sighted people to get more active. Together we want to encourage adults and children to get involved, whatever their ability.  Whether a complete novice or a seasoned athlete, there is something for everyone.”

Help spread the message by sharing our campaign video and tell us how you experience sport and physical activity, using our hashtag #SeeSportDifferently.

Please contact the See Sport Differently Team if you have any questions or would like more information about the project. Visit to fill out an inquiry form, or send an email to You can also contact RNIB by phone at 0303 123 9999. (Monday to Friday, 9am to 5pm).

You can reach British Blind Sport by emailing Charlotte Lloyd, NGB Liaison Officer, at or call our office on 01926 424247.