Meet The Team

Meet the Team

Alaina MacGregor, Chief Executive

After a successful 16 year career in marketing Alaina turned to charity work as she felt that she wanted to ‘put something back’.  For seven years, she set up and managed a £1.3 million community project in Leamington Spa which was noted by the National Lottery (now the Big Lottery) grant manager at that time as the most successful project of its type in the UK.


Alaina Macgregor

As history was and continues to be one of her passions, she took up a heritage project in 2007.  The award winning project enabled her to develop a number of parallel projects alongside which included volunteer development programmes, archives, educational resources for teachers and the publication of two books, copies of which are held at the Bodleian library and the National Archives.

Alaina became involved in disability sport as a volunteer advisor to British Blind Sport in 2010 but took up the mantle of Chief Executive Officer when the role became available in early 2011.  She is passionate about making a visible difference through sport and the charity has grown year on year under her guidance. Outside of her work Alaina loves spending time with her family, going to the theatre and walking her beloved dog, Stirling!

Lucy - Mugshot

Lucy Beattie-Cooper, Fundraising Manager

Lucy joined BBS in May 2018 as our Fundraising Manager. With over 10 years experience, Lucy has worked in a variety of roles raising funds for charities supporting vulnerable people with health conditions and disabilities.

Lucy said “I am thrilled to have joined the BBS team. This role combines my two passions – fundraising and sport! It’s an exciting time to join BBS with ambitious plans for the future and I’m working hard to ensure we secure the funding to make our dreams a reality and make a visible difference through sport”

A dedicated gym-goer, Lucy likes to keep active and healthy with strength training and HIIT sessions. Lucy would really like to hear from you if you have any great ideas for fundraising or would like to get involved. Visit our fundraising page to find out how.

Alexandra Pitts, National Partnership Manager

Alex Pitts, National Partnerships Manager & Lead Safeguarding Officer

As National Partnerships Manager, Alex is responsible for the development of key partnerships with stakeholders from across the VI sector and sport sector to achieve greater connectivity and widened opportunities for participation of sport for people living with sight loss.

Alex has worked with BBS since 2018, previously as our Participation Officer, and has gained extensive experience of brokering partnerships with a range of organisations, and maintained relationships with a lot of these partners through the set up and continuation of our regional VI sport forums. Alex has always had a passion for disability inclusion in sport, and applied this passion throughout her degree in Sports Development at the University of Portsmouth. In her free time, Alex enjoys going to her local CrossFit gym, playing golf and snowboarding!

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David Melville

Jennifer Shields, Communications Officer

Jenny, our new Communications Officer, has experience in digital marketing and degree in Public Relations. Jenny joined BBS in January 2021 and is excited to combine her passion for communications and sport at British Blind Sport. She is responsible for developing campaigns and will be working alongside our partners to increase awareness and further the BBS mission. Jenny believes work-life balance is key to success. Outside of the office she enjoys hiking with her dogs. She can usually be found exploring new restaurants or having game nights with friends. Feel free to connect with her via our social channels!

David Melville, Participation Officer & Deputy Safeguarding Officer

David joined British Blind Sport as their Participation Officer after spending 3 years coaching and teaching sport within the education sector across Warwickshire and Leicestershire.

David has always been a devoted sportsman who has spent many years playing Rugby Union at a very respectful level. The highlight of his career was having the opportunity to play overseas in Canterbury, New Zealand, for 12 months. Upon his return, he represented Warwickshire County and played at Twickenham Stadium in the RFU National County Championship Final in 2018. Since hanging up his Rugby boots David still stays active by competing in CrossFit competitions and events.

Jane Jacobs, First Steps Officer

Jane joins British Blind Sport as the newly appointed First Steps Officer, which she is extremely excited about. Jane has a BA honours degree in Sport, Physical Education and Community Studies, and has over 20 years’ experience of working with children and families to help improve their life experiences.

Due to having children with additional needs herself, and understanding the challenges families can face, she is passionate about inclusion for all and especially disability inclusion in sport. In her spare time, Jane enjoys watching her youngest daughter play rugby, spending lots of quality time with family and friends, riding her bike and long walks.

Jane is available Monday to Thursday.

Cassie at her desk
Sarah at the desk

Cassie Dix, Membership and Finance Officer

Cassie works for British Blind Sport on a part time basis as the Membership and Finance Officer. She brings over 15 years’ experience of finance to the role and oversees the financial functions for the charity. Cassie also works closely with our volunteers to ensure that the administration of memberships is handled effectively for our members as well as managing the day to day running of the office. In her free time she enjoys spending some quality time with her husband and their three children.

Cassie is available Tuesdays to Thursdays.

Sarah Baker, Governance Officer

Sarah Baker works for British Blind Sport on a part time basis as Governance Officer to help with our governance, policies and to support with office administration. Her role includes reviewing policies, systems and procedures in line with Sport England and other accredited organisations to ensure that BBS is compliant in these areas.

Sarah is available on Mondays and Fridays.