Meet The Team

Meet the Team

Alaina MacGregor, Chief Executive

After a successful 16 year career in marketing Alaina turned to charity work as she felt that she wanted to ‘put something back’.  For seven years, she set up and managed a £1.3 million community project in Leamington Spa which was noted by the National Lottery (now the Big Lottery) grant manager at that time as the most successful project of its type in the UK.


Alaina Macgregor

As history was and continues to be one of her passions, she took up a heritage project in 2007.  The award winning project enabled her to develop a number of parallel projects alongside which included volunteer development programmes, archives, educational resources for teachers and the publication of two books, copies of which are held at the Bodleian library and the National Archives.

Alaina became involved in disability sport as a volunteer advisor to British Blind Sport in 2010 but took up the mantle of Chief Executive Officer when the role became available in early 2011.  She is passionate about making a visible difference through sport and the charity has grown year on year under her guidance. Outside of her work Alaina loves spending time with her family, going to the theatre and walking her beloved dog, Stirling!

Lucy - Mugshot

Lucy Beattie-Cooper, Fundraising Manager

Lucy joined BBS in May 2018 as our Fundraising Manager. With over 10 years experience, Lucy has worked in a variety of roles raising funds for charities supporting vulnerable people with health conditions and disabilities.

Lucy said “I am thrilled to have joined the BBS team. This role combines my two passions – fundraising and sport! It’s an exciting time to join BBS with ambitious plans for the future and I’m working hard to ensure we secure the funding to make our dreams a reality and make a visible difference through sport”

A dedicated gym-goer, Lucy likes to keep active and healthy with strength training and HIIT sessions. Lucy would really like to hear from you if you have any great ideas for fundraising or would like to get involved. Visit our fundraising page to find out how.

Alexandra Pitts, National Partnership Manager

Alex Pitts, National Partnerships Manager

As National Partnerships Manager, Alex is responsible for the development of key partnerships with stakeholders from across the VI sector and sport sector to achieve greater connectivity and widened opportunities for participation of sport for people living with sight loss.

Alex has worked with BBS since 2018, previously as our Participation Officer, and has gained extensive experience of brokering partnerships with a range of organisations, and maintained relationships with a lot of these partners through the set up and continuation of our regional VI sport forums. Alex has always had a passion for disability inclusion in sport, and applied this passion throughout her degree in Sports Development at the University of Portsmouth. In her free time, Alex enjoys going to her local CrossFit gym, playing golf and snowboarding!

Lijana Kaziow

Lijana Kaziow, Young Leaders Officer

Lijana joins British Blind Sport as Young Leaders Officer and leads our See My Voice programme, which centres around developing leadership skills in young people with visual impairments and them applying it to volunteering roles in sport.

Lijana has a wide range of experience across both sport and education sectors being a teacher and sport education tutor by trade. She has a wealth of knowledge and involvement through; chairing a National Governing Body Youth Advisory Group, coordinating a European Athletics Young Leaders Youth Team and is an active delegate for European Non-Governmental Sports Organisation Youth (ENGSO Youth). When not at work Lijana will most likely be found at a local athletics track or delving into her other Young Leader roles.

photo of Sally holding first steps pack

Sally Morrell, First Steps Coordinator

Sally joined the team in March 2019 as First Steps Coordinator for the Midlands and North West. She has a wealth of experience in disability sport, having started her career as a Disability Sports Development Officer for Disability Sport Yorkshire and then moving into the education sector, managing the unique SEND focused SportsSpecial School Sports Partnership in North Yorkshire.

Sport has always played a huge part in Sally’s life, she currently plays rugby for Redditch Queenfishers and Revolution. Away from sport, Sally loves spending time with her family and travelling. Sally’s working days are Monday, Wednesday and Thursdays.


Hannah Green, Communications Officer

Hannah joined British Blind Sport as the Communications Officer in October 2019, after 2 and half years living in South Africa. She spent her time working in communications and marketing for a sporting charity in Cape Town, which upskilled sports coaches from disadvantaged backgrounds and placed them back in their communities to deliver sport sessions and PE lessons in schools.

Now back in England, she is excited to combine her passions for communications and sport at British Blind Sport. Outside of work, Hannah plays competitive netball, loves cooking and will drop everything to fuss over dogs of any shape or size!

Sarah at the desk
Cassie at her desk

Sarah Baker, Governance Officer

Sarah Baker joins British Blind Sport on a part time basis as Governance Officer to help with our governance, policies and to support with office administration. Her role includes reviewing policies, systems and procedures in line with Sport England and other accredited organisations to ensure that BBS is compliant in these areas.

Sarah is available on Mondays and Fridays.


Cassie Dix, Membership and Finance Support Officer

Cassie works for British Blind Sport on a part time basis as Membership and Finance Support Officer. She brings over 13 years’ experience of finance to the role which aids in supporting Alaina with the accounts. Cassie also works closely with our volunteers to ensure that the administration of memberships is handled effectively for our members as well as answering any general enquiries. In her free time she enjoys spending some quality time with her husband and their three children.

Cassie is available on Tuesday to Thursday.